Join us to learn how to use technology to optimize you marketing presence!
Digital Agri-Marketing
- Monday, April 12, 2021, 6:30 PM - 8:00 PM
- Monday, April 26, 2021, 6:30 PM - 8:00 PM
- Monday, May 10, 2021, 6:30 PM - 8:00 PM
Marketing has transitioned from traditional methods to incorporating integrated online platforms. This course will focus on learning how to utilize technology and content creation to optimize a farms marketing presence. Join us for 3 sessions for an in depth look at the following topics:
Week 1: April 12 - Basics of Facebook, QR Codes, Basic Website Platforms (WIX, WEEBLY, etc.), Google AdWords and Use of Instagram - Myron Thurston, Ag Economic and Marketing Specialist CCE Madison
Week 2: April 26 - E-Commerce (Meat Suite, Barn to Door, Shopify), Website payments (Stripe, PayPal, Venmo), FB Marketplace - Laura Biasillo, Agricultural Economic Development Specialist, CCE Broome and Alicia Luhrssen-Zombeck, New Ventures, Fresh Markets & Community Coordinator, CCE Oneida
Week 3: May 10 - Content Creation: Importance of good photos, videos, FB Live, graphic design, hashtags, incorporating virtual tours – Melissa Jo Hill, Writer/New Media Specialist, Cornell University / CALS / CCE
Brought to you by CCE Broome & Oneida
Fee
$10 each session, $25 for all three
Register
https://cnydfc.cce.cornell.edu/event.php?id=1568
Location
This event is online
Last updated April 9, 2021